Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The expression is described as a “natural, full-flavoured, non-chill filtered” version of Redbreast 12 which has been bottled at cask strength.
The pot still whisky - which is produced at the Middleton Distillery by the group’s Irish whiskey arm Irish Distillers – is priced at $65 for 75cl and carries an ABV of 57.7%.
Wayne Hartunian, vice president of whiskeys and cognac for Pernod Ricard USA, said: “Redbreast is the fastest growing super-premium Irish whiskey in the US and the brand’s organic popularity and growth present the ideal platform for driving further innovation within this growing segment.
“The super premium segment represents a great opportunity for growth as more high-end single malt, bourbon and blended whisky drinkers are looking to expand their repertoire and Irish whiskey is the logical next step.”
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