Diplomatico Ambassador takes up European residence

13 October, 2011

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

During the first two weeks of November the dark rum will launch in Spain, Mexico, Prague, France and Italy, ahead of a 2012 release to the US.

Ambassador Selection - which joins Diplomatico Blanco Reserva, Añejo, Reserva and Reserva Exclusiva - has been distilled in pot stills, aged in oak for 12 years and bottled at cask strength of 47% abv.

The rum started its maturation in American oak and was then finished in Pedro Ximinez casks for two years, which – according to DUSA’s rum master Tito Cordero – “brings complexity” to the expression.

Cordero added that the £200 per bottle rum was given a name that would represent the ‘super-premium’ status of the rum. “Ambassadors are the top [level] of diplomacy – that’s why we called it that,” he said.


The ‘sucker deal’ view of duty free

An article in The New York Times exploring where to find the best duty free bargains in the Americas caught my eye recently.

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