Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
During the first two weeks of November the dark rum will launch in Spain, Mexico, Prague, France and Italy, ahead of a 2012 release to the US.
Ambassador Selection - which joins Diplomatico Blanco Reserva, Añejo, Reserva and Reserva Exclusiva - has been distilled in pot stills, aged in oak for 12 years and bottled at cask strength of 47% abv.
The rum started its maturation in American oak and was then finished in Pedro Ximinez casks for two years, which – according to DUSA’s rum master Tito Cordero – “brings complexity” to the expression.
Cordero added that the £200 per bottle rum was given a name that would represent the ‘super-premium’ status of the rum. “Ambassadors are the top [level] of diplomacy – that’s why we called it that,” he said.
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