The drinks group has appointed the Frenchman to boost the 100% agave tequila's presence in the UK and strengthen its position as the ‘margarita tequila’ in the on-trade.
Lataille previously worked as assistant general manager at London’s tequila bar Green & Red and more recently provided training to bartenders around the world as part of The Tahona Society, Olmeca’s category-wide trade education scheme.
Lataille said: “Since joining The Tahona Society team, I have been raising awareness of the tequila category internationally and the unique qualities of Olmeca Altos.
“In this new role, I will focus on the vibrant UK cocktail scene and take Altos to the next level, through continued education of the category.”
Michael Kaller, Olmeca international marketing director, said: “His enthusiasm for tequila, coupled with his work for The Tahona Society, has laid the foundation for a great year ahead.”