Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The buyout from the hotel group De Vere, is said to have been financed by a private equity company led by the former chief executive of Gruppo Campari, Enzo Visone.
Greenalls is celebrating its 250th anniversary this year. It claims to produce about 70% of the UK’s gin, supplying UK multiple retailers such as Tesco, Asda and Sainsbury.
The business is deemed ‘non-core' to De Vere’s hotel and venue business.
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