A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
Eristoff Gold is an amber colour with caramel and vanilla flavours.
The 20%abv drink can be consumed as a chilled, neat shot or with a mixer and will be made available in Austria, Belgium, Spain, France, Netherlands, Switzerland, UK, Greece, Andorra, Czech Republic, Israel and Lebanon.
The launch is being supported by a £2m marketing campaign, which includes sampling.
Mark Holdsworth, Eristoff vodka category controller, said: “Eristoff has enjoyed phenomenal success since launch two years ago, firmly routing itself as a serious vodka brand in the UK with rapid distribution growth in the high-street.”
According to Drinks International’s Millionaires data, Eristoff is the second fastest growing international spirits brand. It grew from 1.9 million nine litre cases in 2009 to 2.27 million nine litre cases in 2010.