The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
Eristoff Gold is an amber colour with caramel and vanilla flavours.
The 20%abv drink can be consumed as a chilled, neat shot or with a mixer and will be made available in†Austria, Belgium, Spain, France, Netherlands, Switzerland, †UK, Greece, Andorra, Czech Republic, Israel and Lebanon.
The launch is being supported by a £2m marketing campaign, which includes sampling.
Mark Holdsworth, Eristoff vodka category controller, said: ďEristoff has enjoyed phenomenal success since launch two years ago, firmly routing itself as a serious vodka brand in the UK with rapid distribution growth in the high-street.Ē
According to Drinks Internationalís Millionaires data, Eristoff is the second fastest growing international spirits brand. It grew from 1.9 million nine litre cases in 2009 to 2.27 million nine litre cases in 2010.