Eristoff vodka goes for Gold

21 July, 2011

Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.

Eristoff Gold is an amber colour with caramel and vanilla flavours.

The 20%abv drink can be consumed as a chilled, neat shot or with a mixer and will be made available in†Austria, Belgium, Spain, France, Netherlands, Switzerland, †UK, Greece, Andorra, Czech Republic, Israel and Lebanon.

The launch is being supported by a £2m marketing campaign, which includes sampling.

Mark Holdsworth, Eristoff vodka category controller, said: ďEristoff has enjoyed phenomenal success since launch two years ago, firmly routing itself as a serious vodka brand in the UK with rapid distribution growth in the high-street.Ē

According to Drinks Internationalís Millionaires data, Eristoff is the second fastest growing international spirits brand. It grew from 1.9 million nine litre cases in 2009 to 2.27 million nine litre cases in 2010.





Comment

Private Collection on parade

Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014.

Click for more

Events

Facebook

Twitter