Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The EPI Group has now assumed control over the champagne business in Reims, France, which includes the Piper-Heidsieck and Charles Heidsieck brands, and Piper Sonoma, the sparkling wine brand in the US.
The deal was for an ‘enterprise value’ of €412.2m, as reported on Drinksint.com in June. Read the full story here.
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