Standing listening last night to The Macallanís brand ambassador, Joy Elliot, who was conducting a tasting of the new 1824 Series at the Whisky Shop in Londonís Piccadilly, I could not resist a feeling of dťjŗ vu.
Brown-Forman completed the acquisition of the Finlandia vodka brand from Altia in 2004 and has served as exclusive distributor of Maximus in Poland since that time.
According to Brown-Forman, the acquisition of Maximus strengthens the company's portfolio in Poland, one of its most important markets. Chief executive officer Paul Varga said: "While Maximus is a relatively small acquisition and investment for our company, it is important to our strategy for the Polish market. We know the owners, the brand, and its primary market well, and we believe there is nice growth potential for Maximus going forward."
Brown-Forman brands include Jack Daniel's Tennessee whiskey, Southern Comfort, Finlandia, Tuaca, and Woodford Reserve.