Brown-Forman buys Maximus vodka

06 July, 2011

Brown-Forman has acquired the Maximus vodka brand from Altia. Terms of the transaction were not disclosed.

Brown-Forman completed the acquisition of the Finlandia vodka brand from Altia in 2004 and has served as exclusive distributor of Maximus in Poland since that time.

According to Brown-Forman, the acquisition of Maximus strengthens the company's portfolio in Poland, one of its most important markets. Chief executive officer Paul Varga said: "While Maximus is a relatively small acquisition and investment for our company, it is important to our strategy for the Polish market. We know the owners, the brand, and its primary market well, and we believe there is nice growth potential for Maximus going forward."

Brown-Forman brands include Jack Daniel's Tennessee whiskey, Southern Comfort, Finlandia, Tuaca, and Woodford Reserve.





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David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

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