Diageo to take controlling stake in Zacapa rum

09 June, 2011

Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.

In 2008 Diageo entered into a three year distribution agreement for Zacapa rum with the option to take an equity stake in Zacapa at the end of the term.

A statement from Diageo said: "We have now reached an agreement and, subject to the usual closing conditions, Diageo will take a 50% controlling stake in Zacapa.

"No details of the transaction are being released but we can confirm that it meets Diageo's investment criterion and is economic profit positive in year three."





Comment

High rollers still spend big

FOR SOMEBODY WHO WRITES ABOUT travel retail for a living I have to admit my purchases on the move are often rather modest. 

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