A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
In 2008 Diageo entered into a three year distribution agreement for Zacapa rum with the option to take an equity stake in Zacapa at the end of the term.
A statement from Diageo said: "We have now reached an agreement and, subject to the usual closing conditions, Diageo will take a 50% controlling stake in Zacapa.
"No details of the transaction are being released but we can confirm that it meets Diageo's investment criterion and is economic profit positive in year three."