Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
In a statement, Bacardi has claimed that its challenge over the Spanish rights to the Havana Club brand name was rejected “on a technicality” and that the court upheld the “fundamental arguments of Bacardi”.
Ian FitzSimons, general counsel of Pernod Ricard said: "This decision is a victory for the Havana Club brand. This was a blatant attempt by our competitor, Bacardi, to claim rights in a trademark more than 30 years after an unused registration had expired.
“Our business in Spain was built from scratch and today sells more than 2.7 million litres in the country."
The latest trial was the third time a Spanish court has rejected Bacardi’s claim to the Spanish rights of the Havana Club rum brand.
Bacardi has since announced that it intends to pursue “new legal avenues” having been “encouraged” by the court’s ruling.
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