Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Makers claim the distillation process dates to a time prior to Russia’s alcohol rectification, and describe the product as having a “bread-like taste and aroma”.
Ruslan Bragin, sales and marketing manager of Russian Distiller, said: “To achieve its distinct flavour it is processed in alembics - originally constructed copper port stills - and purified in egg white and birch charcoal.
The 61% distillate was limited to 1000 bottles for its initial release to the Russian market, retailing for £92 (US$145 €110).
Russian Distiller is planning to roll out Krivach across global markets, focusing on both the on and off-trade.
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