Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The GI means that wines from the Californian region are protected from other products using the ‘Napa Valley’ appellation.
According to Bruce Cakebread, board president of NVV - a non-profit organisation that represents nearly 400 Napa Valley wineries - the GI will “ensure that consumers know where their wine comes from”.
NVV's Napa Name Committee chair Pat Stotesbery said: ”The NVV successfully lobbied the Indian government directly to gain this important status, and along with the Champagne region, is the first in the world to be recognized in India.”
Napa Valley wines also became the first non-EU wines to be recognised by the EU, following NVV lobbying in 2007.
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