We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
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Jamie Fortescue
27 August, 2008
Page 27
director general
Confédération Européenne des Producteurs de Spiriteux
The pressure to take a more restrictive regulatory approach towards alcohol policy has often been driven by northern European countries, as witnessed by the recent media attention in the UK. In late 2006, with the adoption of its communication on alcohol -related harm, the EU took a more realistic approach to alcohol policy. By recognising the problem is not alcohol but alcohol misuse, the EU is signalling to the rest of the world that it acknowledges that higher taxation and limited availability - which target all consumers as opposed to the minority who misuse - ha s not worked and it's time for something new.
Confédération Européenne des Producteurs de Spiriteux
The pressure to take a more restrictive regulatory approach towards alcohol policy has often been driven by northern European countries, as witnessed by the recent media attention in the UK. In late 2006, with the adoption of its communication on alcohol -related harm, the EU took a more realistic approach to alcohol policy. By recognising the problem is not alcohol but alcohol misuse, the EU is signalling to the rest of the world that it acknowledges that higher taxation and limited availability - which target all consumers as opposed to the minority who misuse - ha s not worked and it's time for something new.
