UK: Hornitos launches limited edition bottle

26 August, 2010

UK: Hornitos tequila is to launch a limited edition bottle in the on-trade. Maxxium UK has this year been working on a campaign for Hornitos, specifically to “target and interact with a niche audience of culturally creative consumers”.

Following a competition in partnership with body art and tattoo magazine, Skin Deep, Hornitos will launch 500 limited edition bottles this autumn.

The competition invited the body art community to come up with a tattoo-inspired design.

The winning bottle design was created by tattoo artist Andi Hopgood. Inspired by traditional Mexican Day of the Dead celebrations, the bottle design reinforces Sauza’s Mexican heritage.




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