Travel Retail: Beam launches premium Jim Beam

Initially available in Heinemann outlets worldwide, Jim Beam ‘Signature’ has been created by seventh generation master distiller Fred Noe and is distilled from six grains and aged for six years in hand-selected white oak barrels. It is bottled at 44.5% abv and has a recommended selling price of €29.99. The bottle is presented in a soft faux leather drawstring bag, printed with its name, Fred Noe’s signature and a neck tag giving an insight into the story behind the whiskey.          

Gareth Brown, director of European travel retail for Beam Global said: “Jim Beam Signature is an extremely rare and special bottling that embodies the craftsmanship and quality that has been passed down 215 years of unbroken family distilling.

“Since its launch, each distiller has boldly marked those bottles that meet their high standards with personal signatures. We continue to celebrate this proud tradition, which features the signature of Fred Noe, Jim Beam’s great grandson and our current family distiller, on this latest and extraordinary Jim Beam bourbon.”

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