We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
Chang Beer
27 August, 2008
Page 20
Brand owner International Beverage Holdings (InterBev)
Produced in Thailand
Size 330 & 630ml
Price £1- 1.50, E1.95- 2.25,
US$5-6
A bv 5
Markets Asia, Australasia, Europe and North America
Contact roger.barry@interbevgroup.com
Chang, Thailand's best -selling beer, has been launched in the UK as part of a global roll -out.
The beer is imported directly from Thailand by Chang UK, a new company created by the InterBev group.
It is to be positioned as a premium quality beer and is described as full-bodied with light citrus notes that complement Thai cuisine.
Chang, which means elephant in the Thai language, is initially being aimed at Thai restaurants, specialist Oriental and Asian supermarkets, wholesalers and cash and carries.
It is packaged in 24x33 cl and 12x64 cl bottles at prices comparable with other premium imported beers.
Produced in Thailand
Size 330 & 630ml
Price £1- 1.50, E1.95- 2.25,
US$5-6
A bv 5
Markets Asia, Australasia, Europe and North America
Contact roger.barry@interbevgroup.com
Chang, Thailand's best -selling beer, has been launched in the UK as part of a global roll -out.
The beer is imported directly from Thailand by Chang UK, a new company created by the InterBev group.
It is to be positioned as a premium quality beer and is described as full-bodied with light citrus notes that complement Thai cuisine.
Chang, which means elephant in the Thai language, is initially being aimed at Thai restaurants, specialist Oriental and Asian supermarkets, wholesalers and cash and carries.
It is packaged in 24x33 cl and 12x64 cl bottles at prices comparable with other premium imported beers.
