We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...
Hennessy Black was introduced in 2009 in select cities, but beginning this month, will be available nationwide. To support the release of Hennessy Black, the brand will aim to reach young, hip consumers through dance and music in “high-energy settings” across the country.
Packaged in a black bottle, Hennessy Black is a blend of 35 to 45 pale and gold-coloured eaux-de-vie selected for their “elegant floral characteristics”, subsequently aged in French oak barrels for at least five years.
Mark Cornell, CEO Moet Hennessy USA said: "Hennessy Black has been artfully blended to create a spirit that fits into the world of social and high-energy drinking occasions, while still remaining true to the quality and trust of the Hennessy brand heritage.
"It's a perfect choice for the young, trendsetting consumer."
Hennessy Black has also launched a digital nightclub called the Hennessy Black Dance Floor hosted on HennessyBlack.com. On this virtual dance floor, visitors have the opportunity to upload their dance moves via web video and can add music and other special effects to create their own personalised dance scene. This is part of an online dance competition to find the best Hennessy Black "Done Different" dancer or dance group in America. The brand will choose a winner based on originality, creativity and overall dance talent, with the winner receiving a $10,000 cash prize and opportunity to perform on stage on an episode of "Lopez Tonight".
The new Hennessy Black will be available at selected bars and nightclubs nationwide. The suggested retail price per 750ml bottle is $39.99.
Related articles:
