UK: Belvedere launches pink grapefruit

26 May, 2010

UK: Moët Hennessy’s has launched a pink grapefruit maceration of its Belvedere vodka.

Belvedere Pink Grapefruit is distilled from whole pink grapefruits from Argentina and combined with fresh ginger and lemons, No sugars, glycerine or artificial additives are used in the production.

The launch of Belvedere Pink Grapefruit is coupled with a collaboration between Belvedere and designer Matthew Williamson, who has designed a limited edition summer kaftan.  Inspired by the pink grapefruit flavour, Williamson has created the kaftan from a sheer pink fabric and it will go on sale in his boutiques in London on 26 May.

The 40%abv product is to retail for Ł29.99.  It is also available in 70cl and 1L bottles for Duty Free only.




Bookmark this


Site Search

Prevous Issues

 

Calendar

For More UK Retailing News

For More UK Retailing News

Time for tea with Beefeater 24

We gathered in a cramped room in the Zetter Townhouse in St John’s Square off the trendy Clerkenwell Road in north London for a briefing on Beefeater 24, Pern...

read more »

Facebook

Twitter