The WSLBC said the revised rules are based on ‘extensive public input requesting that the Board restrict the size, amount and location of alcohol advertising at liquor-licensed locations’.

Newly appointed chair Sharon Foster, who is also co-chair of the Washington State Coalition to Reduce Underage Drinking, said: "Protecting children is the Board's number one priority.

"These new rules are a positive step forward in that regard."

Highlights include:

Limiting to four the number of signs advertising alcohol, brand names and manufacturers that are visible from the outside of a retail licensed premises such as stores, bars and restaurants.

Restricting the size of alcohol signs visible from the outside of a retail licensed premises to 1,600 square inches.

Applying the rules to signs at civic events where alcohol is served, such as beer gardens.

According to the 2008 Healthy Youth Survey administered by the office of the superintendant of public instruction and taken by K-12 students statewide:

16% of eighth graders had at least one drink in the last month.

32% of 10th graders had at least one drink in the last month.

41%of 12th graders had at least one drink in the last month.

The advertising rules restrictions are effective April 3, 2010. For a full description of the rule revisions, please visit the Laws and Rules section of the LCB website at www.liq.wa.go

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