LoCascio said: "Jon's wealth of knowledge and experience, his commitment to high standards, and his passionate leadership make him an ideal choice to guide our company as we continue to refine our organizational structure and maximise our growth potential.

“Jon's impressive background managing import and distribution-based businesses, and his proven success with both super-premium and boutique brands will make him a great asset to Winebow."

Having started his wine career as a twelfth generation winemaker, Moramarco has experience in many areas of the industry. His most recent position was managing partner of BW 166 LLC, an advisory service focused on the wine and beverage industry. Previously, Moramarco spent eighteen years as president and CEO at a variety of companies, including Allied Domecq Wines USA, Canandaigua Wine Company, Icon Estates, Constellation Europe and Constellation International.

Reporting to Moramarco will be group presidents Peter Click of imports, Frank Shobe of distribution, and Scott Ades of finance and operations.

In 2010, Winebow anticipates revenues to be $240 million from its combined import and distribution operations. The company currently employs 470 individuals throughout the United States.

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