It is not every day you get to try a whisky that is going to cost a punter Ł100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & So...
The multi-platform campaign sees Svedka’s first ever TV commercial, that features a futuristic take on the '70's robot dance. It also marks the CGI debut of Svedka_Grl, which was designed by Stan Winston (Iron Man, Terminator, Jurassic Park).
Svedka's singular message "R U BOT OR NOT ?" will be supported by out of home billboards in key nightlife corridors, bus shelters, bus sides, taxi tops and phone kiosks in Svedka's core markets: New York, Boston, Los Angeles, San Francisco, San Diego, Fort Lauderdale/Miami and Chicago.
Additionally, the brand's "R U BOT OR NOT ?" messaging will run in local print publications including Time Out NY, New York Magazine and Time Out Chicago.
Online will be an important media vehicle and will include a Facebook fan page.
Specially designed cocktails for the on trade include Hot Bot, Cosmo Bot and Celeb u Bot. Svedka-custom photo booths will drive bar promotions where partygoers can download their photos and viral videos showing them doing their interpretation of the "BOT DANCE".
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