I became an honorary Gin Rectifier last night (May 9). I took an oath and now I am duty bound to promote the best interests of gin.
Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot.
Campari Group is set to place its UK distribution in the hands of Matthew Clark's new business arm, Catalyst Brands, following the cessation of the Italian group's contract with Cellar Trends.
Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.