Cellar Trends has launched two new Pusser’s Rum SKU’s at on-trade show Imbibe Live yesterday to the UK.

Licor 43, which claims to be the world’s fastest growing premium liqueur, has announced the appointment of a dedicated UK brand manager.

Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary. 

Calvados Boulard has launched Boulard Auguste and Boulard Extra to the UK market, through UK agent Cellar Trends.

Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot. 

Campari Group is set to place its UK distribution in the hands of Matthew Clark's new business arm, Catalyst Brands, following the cessation of the Italian group's contract with Cellar Trends.

Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.

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Private Collection on parade

Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014.

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