Recruiting new consumers is the main challenge facing bitters, but the cocktail is there to help. Patience Gould reports
Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary.
Bitters are making a huge comeback worldwide as innovative brands and classic cocktails push them into the limelight. Patience Gould reviews the category
Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot.
US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.
Jägermeister parent company Mast-Jägermeister has appointed Denis Schrey to its management team.