These versatile brews are growing in popularity at a rate of knots as they become a vital part of the bar call. Patience Gould investigates

Herbal Hotspot

28 October, 2013

Recruiting new consumers is the main challenge facing bitters, but the cocktail is there to help. Patience Gould reports

Mast-Jägermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary. 

Bitters

08 January, 2013

Bitters are making a huge comeback worldwide as innovative brands and classic cocktails push them into the limelight. Patience Gould reviews the category

Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot. 

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

Jägermeister parent company Mast-Jägermeister has appointed Denis Schrey to its management team.

Comment

David Williams

None of the fun of the fair

What is the point of a wine trade fair? it’s a question that can take on an almost existential quality when, let’s say, you’re wrestling with the 3am demons in a hotel room with wafer-thin windows overlooking a roaring périphérique in the light-industrial banlieues of a Fench city.

Click for more »

Events

Facebook

Twitter