Bitters

08 January, 2013

Bitters are making a huge comeback worldwide as innovative brands and classic cocktails push them into the limelight. Patience Gould reviews the category

Cellar Trends plans to slowly prise Jägermeister from its Red Bull glass-partner by convincing consumers to drink the brand as a cold shot. 

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jägermeister.

Jägermeister parent company Mast-Jägermeister has appointed Denis Schrey to its management team.

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