Herbal Hotspot

28 October, 2013

Recruiting new consumers is the main challenge facing bitters, but the cocktail is there to help. Patience Gould reports

Mast-Jgermeister has begun the transition to take UK distribution in-house after announcing plans to establish its own London subsidiary.


08 January, 2013

Bitters are making a huge comeback worldwide as innovative brands and classic cocktails push them into the limelight. Patience Gould reviews the category

Cellar Trends plans to slowly prise Jgermeisterfrom its Red Bullglass-partner by convincing consumers to drink the brand as a cold shot.

US: Sidney Frank has appointed Adam Rosen to the role of executive vice president, marketing/Jgermeister.

Jgermeister parent company Mast-Jgermeister has appointed Denis Schrey to its management team.