Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
The 12 month contract will commence in the last quarter of 2009. Sales and marketing manager Ross Sleet said he hoped the deal would be a way to penetrate the American market.
He said: “Airlines are a fantastic brand-building opportunity. They have to be very strict with their wine selection, it’s not like they have a cellar in the sky. It keeps you honest – and they chose us which is a massive boost.
“We hope this will be a way into the US market, where we currently have no presence.”
Kleine Zalze will supply 80-100,000 bottles over the course of 2009/10.
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