Pernod Ricard completes Wild Turkey disposal
Published:  01 June, 2009

Pernod Ricard has announced the completion of the sale of Wild Turkey to Campari.

The French drinks giant announced the sale on 8 April. The deal was closed on 29 May. The total price of the American straight bourbon brand and related businesses was US$ 581 million in cash - € 417 million at the current exchange rate.




Comment

The trials and tribulations of getting your favourite tipple

Patience Gould puts in a good word for the multinationals who are promoting spirits and helping to bring them more into the mainstream

Click for more »

Events

Facebook

Twitter