Pernod Ricard completes Wild Turkey disposal
Published:  01 June, 2009

Pernod Ricard has announced the completion of the sale of Wild Turkey to Campari.

The French drinks giant announced the sale on 8 April. The deal was closed on 29 May. The total price of the American straight bourbon brand and related businesses was US$ 581 million in cash - € 417 million at the current exchange rate.




Comment

DI's Christian Davis on Pernod's roundtable

Drinks International's editor Christian Davis was at Pernod Ricard's roundtable. 

Click for more »

Events

Facebook

Twitter