The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.
A-B InBev has dropped the 110-day shelf-life policy on its niche beer brands.
The brewer said improvements to the brewing and packaging processes mean the products maintain freshness for longer.
Peter Kraemer, vice president, supply, Anheuser-Busch, said: “These improvements have focused on reducing the amount of oxygen in our beers through tighter process controls, new fillers on packaging lines and new bottle crowns."
A-B made the decision last summer and fall.
Kraemer added: “We extended the shelf life for many of our new and niche brands and switched to Julian Date coding on these packages. “
The company will continue to use the “Born On” date coding and a 110-day shelf life for its major brands, including Budweiser, Bud Light, Budweiser Select, Busch and Natural Light.