Hands up who was watching The Apprentice last night on BBC? The teams had to promote awareness of English sparkling wine.
Ludovic Ducrocq is the brand‘s first ever global ambassador.
Ludo started his career with William Grant in 2000 as a guide at the Dufftown Distillery in Speyside. He joined the tasting panel in 2002 and he is still a member. His new role will include recruiting, training and mentoring a team of ambassadors.
Ludo’s appointment follows last year’s brand re-launch, which included a £35 million investment.
Related articles:
