Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. Their accompanying cocktail creations include the Highland Samba and the Glen Coco.
DQ – meaning ‘Distillation Intelligence’ – is distilled in Malmkoping, Sweden.
The vodka contains Swedish winter wheat and Swedish spring water.
The product retails at £50 and Nordic suggests serving the spirit neat.
The company is in the process of launching the vodka in France, Holland, Belgium and Germany.
Co-founder and director Petter Moe said: “We also have Brazilian shareholders and we have launched the product there. During 2010, DQ will become available in Canada, US and some Asian markets.”
Moe said he wants the product to appear in both the on and off trade, but at very select outlets.
The company isn’t predicting annual case sales but Moe said the bottling plant has a capacity of 2 million bottles per year.