A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.
DQ – meaning ‘Distillation Intelligence’ – is distilled in Malmkoping, Sweden.
The vodka contains Swedish winter wheat and Swedish spring water.
The product retails at £50 and Nordic suggests serving the spirit neat.
The company is in the process of launching the vodka in France, Holland, Belgium and Germany.
Co-founder and director Petter Moe said: “We also have Brazilian shareholders and we have launched the product there. During 2010, DQ will become available in Canada, US and some Asian markets.”
Moe said he wants the product to appear in both the on and off trade, but at very select outlets.
The company isn’t predicting annual case sales but Moe said the bottling plant has a capacity of 2 million bottles per year.